Hair, Joseph F. <br/><br/>
Marketing research :  within a changing information environment / 
Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. 
 - 2nd ed. 
 - Boston :  McGraw-Hill/Irwin,  2003 
 - xxiii, 672 p. :  ill. ;  27 cm. +  1 computer optical disc (4 3/4 in.) 
<br/><br/>marketing research information and technology;<br/>designing the marketing research project;<br/>gathering and collecting accurate data;<br/>data preparation, analysis and reporting the results<br/> 
<br/><br/><label>ISBN: </label>0072467576 (alk. paper) 0071151192 (International : alk. paper) 9780072538397 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / H1536