TY  - BOOK
AU  - Jefkins, Frank
TI  - Public relations for your business
SN  - 8174460268
U1  - 659.2 
PY  - 1995///
CY  - New Delhi
PB  - Excel Books
KW  - Corporations -- Public relations. Business firms -- Public relations
N1  - do I need PR?;
do I need a corporate image?;
do I need a corporate identity?;
how do I get media coverage?;
how do I deal with reporters and interviewers?;
is sponsorship worthwhile?;
how do I communicate with my employees?;
do I need an in-house PR department?;
do I need a PR consultancy?;
is corporate advertising necessary?;
how do I conduct good customer relations?;
how do I educate the market?;
how does PR relate to marketing?;
how do I deal with opinion leaders?;
how do I handle financial relations?;
how an political PR help me?;
what can I do about community relations?;
how can PR held me export?;
how do I use PR in a crisis?;
why do I need research?;
how do I evaluate PR results?

ER  -