Jefkins, Frank <br/><br/>
Public relations for your business 
/ Frank Jefkins 
 - New Delhi :  Excel Books,  1995 
 - ix, 189 p. 
<br/><br/>do I need PR?;<br/>do I need a corporate image?;<br/>do I need a corporate identity?;<br/>how do I get media coverage?;<br/>how do I deal with reporters and interviewers?;<br/>is sponsorship worthwhile?;<br/>how do I communicate with my employees?;<br/>do I need an in-house PR department?;<br/>do I need a PR consultancy?;<br/>is corporate advertising necessary?;<br/>how do I conduct good customer relations?;<br/>how do I educate the market?;<br/>how does PR relate to marketing?;<br/>how do I deal with opinion leaders?;<br/>how do I handle financial relations?;<br/>how an political PR help me?;<br/>what can I do about community relations?;<br/>how can PR held me export?;<br/>how do I use PR in a crisis?;<br/>why do I need research?;<br/>how do I evaluate PR results?<br/> 
<br/><br/><label>ISBN: </label>8174460268 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporations -- Public relations. Business firms -- Public relations
<br/><br/><label>Dewey Class. No.: </label>659.2  / J475