TY  - BOOK
AU  - Churchill,Gilbert A.
TI  - Marketing research : : methodological foundations / 
SN  - 0030055326
U1  - 658.8/3 19
PY  - 1987///
CY  - Chicago
PB  - Dryden Press
KW  - Marketing research
N1  - 1.	Marketing research, the research process and problem definition
2.	Determination of sources of information and research design
3.	Design data collection method and forms
4.	Sample design and data collection
5.	Analysis and interpretation of data
6.	The research report and the firm's marketing information system

ER  -