TY  - BOOK
AU  - Evans, Joel R.
TI  - Marketing (4th Edition)
SN  - 0023344016 (hbk)
U1  - 658.8 
PY  - 1990///
CY  - New York
PB  - Macmillan Publishing Company
KW  - Marketing - Management - Planning
N1  - Table of Contents

Part 1:- Introduction to Marketing

Part 2:- Understanding Consumers

Part 3:- Product Planning

Part 4:- Distribution Planning

Part 5:- Promotion Planning

Part 6:- Price Planning

Part 7:- Expanding the Scope of Marketing

Part 8:- Marketing Management
ER  -