TY  - BOOK
AU  - Hepner, Harry Walker
TI  - Modern Marketing : Dynamics and Management
SN  - (pbk)
U1  - 658.8 
PY  - 1955///
CY  - New York
PB  - McGraw-Hill Book Company
KW  - Business Administration - Marketing
N1  - Table of Contents

Preface

Part One:- Introduction

Part Two:- Marketing is Done in a Dynamic Economy

Part Three:- Possible Markets for our Product

Part Four:- The Product that We Want to Sell

Part Five:- Channels for Distribution that Might be Used to Sell Our Product

Part Six:- Promoting the Sale of Our Product through Dealers

Part Seven:- Personal Selling of Our Product

Part Eight:- Management Responsibilities in Marketing

Part Nine:- Marketing as your Career

Part Ten:- Sources of your Information


ER  -