Hepner, Harry Walker <br/><br/>
Modern Marketing : Dynamics and Management 
/ Harry Walker Hepner 
 - New York :  McGraw-Hill Book Company,  1955. 
 - 599 p. 
<br/><br/>Table of Contents<br/><br/>Preface<br/><br/>Part One:- Introduction<br/><br/>Part Two:- Marketing is Done in a Dynamic Economy<br/><br/>Part Three:- Possible Markets for our Product<br/><br/>Part Four:- The Product that We Want to Sell<br/><br/>Part Five:- Channels for Distribution that Might be Used to Sell Our Product<br/><br/>Part Six:- Promoting the Sale of Our Product through Dealers<br/><br/>Part Seven:- Personal Selling of Our Product<br/><br/>Part Eight:- Management Responsibilities in Marketing<br/><br/>Part Nine:- Marketing as your Career<br/><br/>Part Ten:- Sources of your Information<br/><br/> 
<br/><br/><label>ISBN: </label>(pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business Administration - Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / H411