TY - BOOK AU - Hair, Jr. Joseph F. TI - A primer on partial least squares structural equations modeling (PLS-SEM) SN - 9781544396408 (pbk) U1 - 511.42 PY - 2022/// CY - Los Angeles PB - Saga Publications, KW - Structural equation modeling--Least squares--Mathematics N1 - 1. An introduction to structural equation modeling 2. Specifying the path model and examining data 3. Assessing PLS-SEM results—Part 1: evaluation of the reflective measurement models 4. Assessing PLS-SEM results—Part 2: evaluation of the formative measurement models 5. Assessing PLS-SEM results—Part 3: evaluation of the structural model 6. Mediator and moderator analysis 7. Outlook on advanced methods ER -