00836nam a22001937a 4500
21436
21436
20220613182316.0
220613b ||||| |||| 00| 0 eng d
9780078028793 (pbk)
UE-CL
658.8
M9177
Mullins, John W.
Marketing management : a strategic decision-making approach
/ John W. Mullins & Orville C. Walker, Jr.
8th ed.
New York :
McGraw Hill Publications,
2013
547 p.
Technology--Marketing--Management
BK
1. The role of marketing in developing successful business strategies
2. Market opportunity analysis
3. Developing strategic marketing programs
4. Strategic marketing programs for selected situations
5. Implementing and controlling marketing programs
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