TY  - BOOK
AU  - Kotler, Philip
TI  - Principles of marketing
SN  - 9789673498345 (pbk)
U1  - 658.8 
PY  - 2020///
CY  - Malaysia
PB  - Pearson Malaysia, 
KW  - Technology--Marketing Marketing--Management Europe Customer relations--Management
N1  - 1.	Defining marketing and the marketing process
2.	Understanding the marketplace and consumer value
3.	Designing customer value driven strategy and mix  
4.	Extending marketing

ER  -