Kotler, Philip <br/><br/>
Principles of marketing 
/ Philip Kotler, Gary Armstrong & Marc Oliver Opresnik 
 - 17th ed.  
 - Malaysia :  Pearson Malaysia,   2020 
 - 734 p.  
<br/><br/>1.	Defining marketing and the marketing process<br/>2.	Understanding the marketplace and consumer value<br/>3.	Designing customer value driven strategy and mix  <br/>4.	Extending marketing <br/> 
<br/><br/><label>ISBN: </label>9789673498345 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technology--Marketing Marketing--Management Europe Customer relations--Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / K8487