TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management
SN  - 9789673498536 (pbk)
U1  - 658.8 
PY  - 2020///
CY  - Malaysia
PB  - Pearson Malaysia
KW  - Technology--Marketing--Management Europe--Internet marketing--Consumer behavior
N1  - 1.	Understanding marketing management 
2.	Capturing marketing insights
3.	Connecting with customers 
4.	Building strong brands 
5.	Creating value 
6.	Communicating value 
7.	Delivering value 
8.	Conducting marketing responsibly for long term success

ER  -