Kotler, Philip <br/><br/>
Marketing management 
/ Philip Kotler & Kevin Lane Keller  
 - 15th ed.  
 - Malaysia :  Pearson Malaysia,  2020 
 - 750 p.  
<br/><br/>1.	Understanding marketing management <br/>2.	Capturing marketing insights<br/>3.	Connecting with customers <br/>4.	Building strong brands <br/>5.	Creating value <br/>6.	Communicating value <br/>7.	Delivering value <br/>8.	Conducting marketing responsibly for long term success <br/> 
<br/><br/><label>ISBN: </label>9789673498536 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technology--Marketing--Management Europe--Internet marketing--Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.8  / K8487