TY  - BOOK
AU  - Kingsnorth, Simon 
TI  - Digital marketing strategy : an integrated approach to online marketing 
SN  - 9780749484224 (pbk)
U1  - 658.872 
PY  - 2016///
CY  - Great Britain
PB  - Kogan Page, 
KW  - Technology
N1  - 1.	Introduction: how will book transform your digital marketing strategy?
2.	Knowing your business objectives and your customer
3.	Integrating digital change into your wider organization 
4.	Using channel strategy to reach your customers 
5.	Conversion, retention and measurement 
6.	Tailoring your final digital marketing strategy

ER  -