Kingsnorth, Simon  <br/><br/>
Digital marketing strategy : an integrated approach to online marketing  
/ Simon Kingsnorth  
 - 2nd ed. 
 - Great Britain :  Kogan Page,   2016 
 - 364 p.  
<br/><br/>1.	Introduction: how will book transform your digital marketing strategy?<br/>2.	Knowing your business objectives and your customer<br/>3.	Integrating digital change into your wider organization <br/>4.	Using channel strategy to reach your customers <br/>5.	Conversion, retention and measurement <br/>6.	Tailoring your final digital marketing strategy<br/> 
<br/><br/><label>ISBN: </label>9780749484224 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technology
<br/><br/><label>Dewey Class. No.: </label>658.872  / K617