Yusniza Kamarulzaman

Marketing management / Yusniza Kamarulzaman - 2nd ed. - Oxford University Press, Karachi : 2013 - 297 p.

1. Understanding marketing management
2. Analyzing marketing opportunities
3. Development & managing the marketing mix
4. Managing current issues in marketing


9789834703691 (pbk)


Marketing--Management--Marketing

658.8 / Y928