TY  - BOOK
AU  - Yusniza Kamarulzaman
AU  - Nor Khalidah Abu
TI  - Marketing management: / Yusniza Kamarulzaman
SN  - 9789834703691 (pbk)
U1  - 658.8 
PY  - 2012///
CY  - Oxford University Press
PB  - Karachi
KW  - Marketing--Management--Marketing
N1  - 1.	Understanding marketing management 
2.	Analyzing marketing opportunities 
3.	Development & managing the marketing mix 
4.	Managing current issues in marketing

ER  -