TY  - BOOK
ED  - Jena, Dr. Biswa Mohana
TI  - Principles of marketing: as per state model syllabus, odisha and all India for B.Com (Hons) 4th semester students of odisha and all India
SN  - 9789698985219 (hbk)
U1  - 658.8 
PY  - 2022///
CY  - Lahore
PB  - Multiline Publications
KW  - Marketing
KW  - Management
N1  - Contents

1. Marketing: An Overview
2. Marketing Mix
3. Marketing Environment
4. Consumer Behaviour
5. Market Segmentation
6. Product Decision
7. Classification of Products
8. Branding, Packaging and Labeling
9. Product life Cycle
10. New Product Development
11. Pricing Decision
12. Distribution decision
13. Promotion mix
14. Recent developments in marketing
15. Rural Marketing

ER  -