Principles of marketing :  as per state model syllabus, odisha and all India for B.Com (Hons) 4th semester students of odisha and all India 
/ Dr. Biswa Mohana Jena 
 - Lahore :  Multiline Publications,  2022 
 - 267 p. 
<br/><br/>Contents<br/><br/>1. Marketing: An Overview<br/>2. Marketing Mix<br/>3. Marketing Environment<br/>4. Consumer Behaviour<br/>5. Market Segmentation<br/>6. Product Decision<br/>7. Classification of Products<br/>8. Branding, Packaging and Labeling<br/>9. Product life Cycle<br/>10. New Product Development<br/>11. Pricing Decision<br/>12. Distribution decision<br/>13. Promotion mix<br/>14. Recent developments in marketing<br/>15. Rural Marketing<br/> 
<br/><br/><label>ISBN: </label>9789698985219 (hbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / J4106