Doyle, Charles, <br/><br/>
A dictionary of marketing / 
Charles Doyle. 
 - 4th ed. 
 - Oxford :   Oxford University Press,   2016 
 - xii, 529 pages :  illustrations ;  19 cm. 
 - Oxford quick reference .
<br/><br/><label>ISBN: </label>9780198736424 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8003  / D772