TY  - BOOK
AU  - Dale Littler (Ed.)
TI  - The Blackwell enclycopedia of management marketing
SN  - 9781405102544
U1  - 658.8003 
PY  - 2005///
CY  - Australia
PB  - Blackwell Publishing
KW  - Reference-Encyclopedia-Marketing
N1  - Includes index
ER  -