Dale Littler (Ed.) <br/><br/>
The Blackwell enclycopedia of management marketing 
\ Dale Littler (Ed.) 
 - 2nd ed. 
 - Australia :  Blackwell Publishing,  2005 
 - ix, 404 p. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781405102544 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Reference-Encyclopedia-Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8003  / En17