TY  - BOOK
AU  - Cravens,David W.
AU  - Piercy,Nigel
TI  - Strategic marketing
SN  - 9780073381008 (alk. paper)
U1  - 658.802 22
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Decision making
KW  - Management
N1  - Imperatives for Market-Driven Strategy --
Markets And Competitive Space --
Strategic Market Segmentation --
Strategic Customer Relationship Management --
Capabilities For Learning About Customers and Markets --
Market Targeting and Strategic Positioning --
Strategic Relationships --
Innovation and New Product Strategy --
Strategic Brand Management --
Value Chain Strategy --
Pricing Strategy --
Promotion, Advertising and Sales Promotion Strategies --
Sales Force, Internet and Direct Marketing Strategies --
Designing Market-Driven Organizations --
Marketing Strategy Implementation and Control
ER  -