TY  - BOOK
AU  - Roberts, Mary Lou
TI  -  Internet marketing :  :  integrating online and offline strategies 
SN  - 9780071124171
U1  - 658.84 
PY  - 2003///
CY  - New york
PB  - McGraw-Hill Irwin
KW  - Internet marketing
N1  - Include index; 1.	Marketing on the internet
2.	The internet value chain
3.	Business models and strategies: B2C space 63
4.	Business models and strategic : the B2B space 93
5.	The direct- response and database foundation of internet marketing 127
6.	Understanding the internet consumer 161
7.	Social and regulatory issuess
8.	Going forword
9.	Leveraging the marketing knowledge asset

ER  -