An introduction to survey research,polling and data analysis :
/ Weisberg,Herbert F.
- 3rd
- London Sage Publications 1996
- 394 p
Part 1 : Survey design 1. The nature of survey research 2. The survey research 3. Sampling procedures 4. Questionnaire construction 5. The data collection stage 6. Coding practices 7. Designing a survey Part 2 : Data analysis 8. The process of data analysis 9. Single variable statistics 10. Statistical inference for means 11. Two variable tables 12. Measures of association 13. Control tables 14. Correlation and regression Part 3 : Survey guidelines 15. Writing survey reports 16. Evaluating surveys 17. The Ethics of polls