TY  - BOOK
AU  - Hill,Charles W.L.
TI  - International business : : Competing in the global marketplace
SN  - 9780072949391
U1  - 658.049 
PY  - 2005///
CY  - Boston
PB  - McGraw Hill Irwin
KW  - Technology-Managemnet-Marketing
N1  - 1.	P1: Introduction and overview 
2.	Globalization 
3.	P2: Country factors
4.	National differences in political economy 
5.	Difference in culture 
6.	Nike: the sweatshop debate
7.	P3: The global trade and investment environment 
8.	International trade theory 
9.	The political economy of international trade 
10.	Foreign direct investment 
11.	The political economy of foreign direct investment 
12.	Regional economic integration 
13.	Starbucks
14.	P4: The global monetary system 
15.	The foreign exchange market 
16.	The international monetary system 
17.	The global capital market 
18.	Money change the strategy and structure of international business 
19.	P5: The strategy of international business 
20.	The organization of international business 
21.	Entry strategy and strategic alliances 
22.	BP: Creating a global brand 
23.	P6: Business operations 
24.	Exporting, importing and countertrade 
25.	Global manufacturing and materials management 
26.	Global marketing and R&D 
27.	Global human resource management 
28.	Accounting in the international business 
29.	Financial management in the international business 


ER  -