TY - BOOK AU - Fisk,George TI - Marketing systems : : an introductory analysis SN - (hbk) U1 - 658.8 PY - 1967/// CY - New York PB - Harper & Row KW - Marketing N1 - includes index ; 1. Framework for marketing systems analysis 2. Delivering standards and styles of living 3. Marketing channel flows 4. Marketing activities in the firm 5. Universal constraints 6. Social performance of marketing ER -