Fisk, George

Marketing systems : an introductory analysis / George Fisk - New York : Harper & Row, 1967 - xviii, 797 p. illus. 24 cm.

includes index


1. Framework for marketing systems analysis
2. Delivering standards and styles of living
3. Marketing channel flows
4. Marketing activities in the firm
5. Universal constraints
6. Social performance of marketing


(hbk)


Marketing.

658.8 / F54