TY  - BOOK
AU  - Skinner, Steven J.
TI  -  Marketing
SN  - 9780395472088
U1  - 658.8 
PY  - 1990///
CY  - USA
PB  - Houghton Miffline Company
KW  - Marketing
N1  - the nature of strategic marketing;
analysis for marketing decisions;
product decisions;
price decisions; 
distribution decisions; 
pramotion decisions; 
strategic implementation and selected applications

ER  -