TY  - BOOK
AU  - Siegel,Carolyn F.
TI  - Internet marketing : : foundations and applications / 
SN  - 0618150439
U1  - 658.8/72 22
PY  - 2004///
CY  - Boston
PB  - Houghton Mifflin
KW  - Internet marketing
KW  - Internet advertising
N1  - Includes bibliographical references (p. [385]-404) and index; 1.	Module I. An introduction to the Internet and the environment of Internet marketing ;
2.	Module II. Information for competitive marketing advantage ;
3.	Module III. The Internet marketing mix ;
4.	Module IV. Internet marketing action plans.a


ER  -