Siegel, Carolyn F. <br/><br/>
Internet marketing :   foundations and applications /  
Carolyn Siegel. 
 - Boston :  Houghton Mifflin,  2004. 
 - xvi, 404 p.   ill. ;  24 cm. 
<br/><br/> Includes bibliographical references (p. [385]-404) and index. 
<br/><br/>1.	Module I. An introduction to the Internet and the environment of Internet marketing ;<br/>2.	Module II. Information for competitive marketing advantage ;<br/>3.	Module III. The Internet marketing mix ;<br/>4.	Module IV. Internet marketing action plans.a<br/><br/> 
<br/><br/><label>ISBN: </label>0618150439 9780618150434 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Internet advertising.
<br/><br/><label>Dewey Class. No.: </label>658.8/72  / Si154