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Marketing management / Yusniza Kamarulzaman

By: Yusniza Kamarulzaman.
Contributor(s): Nor Khalidah Abu.
Material type: materialTypeLabelBookPublisher: Oxford University Press, Karachi : 2013Edition: 2nd ed.Description: 297 p.ISBN: 9789834703691 (pbk).Subject(s): Marketing--Management--MarketingDDC classification: 658.8
Contents:
1. Understanding marketing management 2. Analyzing marketing opportunities 3. Development & managing the marketing mix 4. Managing current issues in marketing
List(s) this item appears in: New Arrival Fy 2021-22 | Managment_Fy221-22
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1. Understanding marketing management
2. Analyzing marketing opportunities
3. Development & managing the marketing mix
4. Managing current issues in marketing

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