Marketing management / Yusniza Kamarulzaman
By: Yusniza Kamarulzaman.
Contributor(s): Nor Khalidah Abu.
Material type:
BookPublisher: Oxford University Press, Karachi : 2012Description: 410 p.ISBN: 9789834703691 (pbk).Subject(s): Marketing--Management--MarketingDDC classification: 658.8
Contents:
1. Understanding marketing management
2. Analyzing marketing opportunities
3. Development & managing the marketing mix
4. Managing current issues in marketing
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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UE-Central Library | 658.8 Y928 (Browse shelf) | Available | T15670 | |
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Books
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UE-Central Library | 658.8 Y928 (Browse shelf) | Available | T15671 | |
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Books
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UE-Central Library | 658.8 Y928 (Browse shelf) | Available | T15672 | |
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Books
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UE-Central Library | 658.8 Y928 (Browse shelf) | Available | T15673 | |
|
Books
|
UE-Central Library | 658.8 Y928 (Browse shelf) | Available | T15674 |
1. Understanding marketing management
2. Analyzing marketing opportunities
3. Development & managing the marketing mix
4. Managing current issues in marketing
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