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Marketing management / Yusniza Kamarulzaman

By: Contributor(s): Material type: TextTextPublication details: Oxford University Press, Karachi : 2012Description: 410 pISBN:
  • 9789834703691 (pbk)
Subject(s): DDC classification:
  • 658.8 Y928
Contents:
1. Understanding marketing management 2. Analyzing marketing opportunities 3. Development & managing the marketing mix 4. Managing current issues in marketing
List(s) this item appears in: New Arrival Fy 2021-22 | Managment_Fy221-22
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books UE-Central Library 658.8 Y928 (Browse shelf(Opens below)) Available T15670
Books Books UE-Central Library 658.8 Y928 (Browse shelf(Opens below)) Available T15671
Books Books UE-Central Library 658.8 Y928 (Browse shelf(Opens below)) Available T15672
Books Books UE-Central Library 658.8 Y928 (Browse shelf(Opens below)) Available T15673
Books Books UE-Central Library 658.8 Y928 (Browse shelf(Opens below)) Available T15674

1. Understanding marketing management
2. Analyzing marketing opportunities
3. Development & managing the marketing mix
4. Managing current issues in marketing

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