Principles of marketing : as per state model syllabus, odisha and all India for B.Com (Hons) 4th semester students of odisha and all India / Dr. Biswa Mohana Jena
Material type:
TextPublication details: Lahore : Multiline Publications, 2022Description: 267 pISBN: - 9789698985219 (hbk)
- 658.8 J4106
Contents:
Contents
1. Marketing: An Overview
2. Marketing Mix
3. Marketing Environment
4. Consumer Behaviour
5. Market Segmentation
6. Product Decision
7. Classification of Products
8. Branding, Packaging and Labeling
9. Product life Cycle
10. New Product Development
11. Pricing Decision
12. Distribution decision
13. Promotion mix
14. Recent developments in marketing
15. Rural Marketing
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
UE-Central Library | 658.8 J4106 (Browse shelf(Opens below)) | Available | T4842D |
Browsing UE-Central Library shelves Close shelf browser (Hides shelf browser)
| 658.64 N178 Introduction to business | 658.787 H2518 Operations research in production and inventory control | 658.8 F54 Marketing systems : | 658.8 J4106 Principles of marketing : | 658.8 K8487 Marketing management | 658.8 K8487 Marketing management | 658.8 K8487 Marketing management |
Contents
1. Marketing: An Overview
2. Marketing Mix
3. Marketing Environment
4. Consumer Behaviour
5. Market Segmentation
6. Product Decision
7. Classification of Products
8. Branding, Packaging and Labeling
9. Product life Cycle
10. New Product Development
11. Pricing Decision
12. Distribution decision
13. Promotion mix
14. Recent developments in marketing
15. Rural Marketing
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