Marketing systems : an introductory analysis / George Fisk
Material type:
TextPublication details: New York : Harper & Row, 1967Description: xviii, 797 p. illus. 24 cmISBN: - (hbk)
- 658.8 F54
Contents:
1. Framework for marketing systems analysis
2. Delivering standards and styles of living
3. Marketing channel flows
4. Marketing activities in the firm
5. Universal constraints
6. Social performance of marketing
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
UE-Central Library | 658.8 F54 (Browse shelf(Opens below)) | Available | T2621 |
Browsing UE-Central Library shelves Close shelf browser (Hides shelf browser)
| 658.562 R7331 Total quality management : | 658.64 N178 Introduction to business | 658.787 H2518 Operations research in production and inventory control | 658.8 F54 Marketing systems : | 658.8 J4106 Principles of marketing : | 658.8 K8487 Marketing management | 658.8 K8487 Marketing management |
includes index
1. Framework for marketing systems analysis
2. Delivering standards and styles of living
3. Marketing channel flows
4. Marketing activities in the firm
5. Universal constraints
6. Social performance of marketing
There are no comments on this title.