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Marketing management (Record no. 21057)

MARC details
000 -LEADER
fixed length control field 00713nam a22002057a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220413144408.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211112b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789834703691 (pbk)
040 ## - CATALOGING SOURCE
Transcribing agency UE-CL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number Y928
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Yusniza Kamarulzaman
245 ## - TITLE STATEMENT
Title Marketing management
Remainder of title / Yusniza Kamarulzaman
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford University Press,
Name of publisher, distributor, etc Karachi :
Date of publication, distribution, etc 2013
300 ## - PHYSICAL DESCRIPTION
Extent 297 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing--Management--Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Nor Khalidah Abu
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note 1. Understanding marketing management <br/>2. Analyzing marketing opportunities <br/>3. Development & managing the marketing mix <br/>4. Managing current issues in marketing <br/>
Holdings
Withdrawn status Damaged status Not for loan Home library Current library Date acquired Full call number Barcode Date last seen Price effective from Koha item type
      UE-Central Library UE-Central Library 13.04.2022 658.8 Y928 T15675 13.04.2022 13.04.2022 Books
      UE-Central Library UE-Central Library 13.04.2022 658.8 Y928 T15676 13.04.2022 13.04.2022 Books
      UE-Central Library UE-Central Library 13.04.2022 658.8 Y928 T15677 13.04.2022 13.04.2022 Books
      UE-Central Library UE-Central Library 13.04.2022 658.8 Y928 T15678 13.04.2022 13.04.2022 Books
      UE-Central Library UE-Central Library 13.04.2022 658.8 Y928 T15679 13.04.2022 13.04.2022 Books
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