Principles of marketing : (Record no. 20378)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00995nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210908112519.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210907b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789698985219 (hbk) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UE-CL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | J4106 |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Jena, Dr. Biswa Mohana |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing : |
| Remainder of title | as per state model syllabus, odisha and all India for B.Com (Hons) 4th semester students of odisha and all India |
| Statement of responsibility, etc | / Dr. Biswa Mohana Jena |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Lahore : |
| Name of publisher, distributor, etc | Multiline Publications, |
| Date of publication, distribution, etc | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 267 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents<br/><br/>1. Marketing: An Overview<br/>2. Marketing Mix<br/>3. Marketing Environment<br/>4. Consumer Behaviour<br/>5. Market Segmentation<br/>6. Product Decision<br/>7. Classification of Products<br/>8. Branding, Packaging and Labeling<br/>9. Product life Cycle<br/>10. New Product Development<br/>11. Pricing Decision<br/>12. Distribution decision<br/>13. Promotion mix<br/>14. Recent developments in marketing<br/>15. Rural Marketing<br/> |
| Withdrawn status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| UE-Central Library | UE-Central Library | 08.09.2021 | 658.8 J4106 | T4842D | 08.09.2021 | 08.09.2021 | Books |
