Principles of marketing
Kotler, Philip
Principles of marketing / Philip Kotler, Gary Armstrong & Marc Oliver Opresnik - 17th ed. - Malaysia : Pearson Malaysia, 2020 - 734 p.
1. Defining marketing and the marketing process
2. Understanding the marketplace and consumer value
3. Designing customer value driven strategy and mix
4. Extending marketing
9789673498345 (pbk)
Technology--Marketing Marketing--Management Europe Customer relations--Management
658.8 / K8487
Principles of marketing / Philip Kotler, Gary Armstrong & Marc Oliver Opresnik - 17th ed. - Malaysia : Pearson Malaysia, 2020 - 734 p.
1. Defining marketing and the marketing process
2. Understanding the marketplace and consumer value
3. Designing customer value driven strategy and mix
4. Extending marketing
9789673498345 (pbk)
Technology--Marketing Marketing--Management Europe Customer relations--Management
658.8 / K8487
