Marketing management
Yusniza Kamarulzaman
Marketing management / Yusniza Kamarulzaman - 2nd ed. - Oxford University Press, Karachi : 2013 - 297 p.
1. Understanding marketing management
2. Analyzing marketing opportunities
3. Development & managing the marketing mix
4. Managing current issues in marketing
9789834703691 (pbk)
Marketing--Management--Marketing
658.8 / Y928
Marketing management / Yusniza Kamarulzaman - 2nd ed. - Oxford University Press, Karachi : 2013 - 297 p.
1. Understanding marketing management
2. Analyzing marketing opportunities
3. Development & managing the marketing mix
4. Managing current issues in marketing
9789834703691 (pbk)
Marketing--Management--Marketing
658.8 / Y928
